When small businesses ask, “How do I start doing SEO?” the best answer isn’t about keywords or blog posts — it’s about visibility. The single most important first step in your small business SEO journey is to claim and optimize your Google Business Profile (formerly Google My Business).
Why Claiming Your Google Business Profile Comes First for Your Small Business SEO
Search engine optimization (SEO) helps your business appear when customers search online, but local SEO connects you with the people most likely to buy — those searching nearby. When someone types “coffee shop near me” or “best accountant in Port Charlotte,” Google prioritizes local listings pulled from its Business Profile database.
Without a verified profile, your business won’t show up in those map listings or the “local pack” that dominates the first page of Google results. A strong Google Business Profile helps you:
- Rank higher in local search results
- Show up on Google Maps
- Earn trust through customer reviews
- Drive clicks and calls directly from your listing
And the best part? It’s free.
How to Set Up Your Google Biz Profile
- Visit the official site: Go to google.com/business
- Enter your business info: Add your name, address, phone number, website, and category. Keep this information consistent with what appears on your website and social media pages — consistency is key for SEO.
- Verify your business: Google will send a verification postcard or offer phone/email verification. Complete this step as soon as possible.
- Add photos and details: Upload professional images, write a keyword-rich business description, and include accurate hours.
- Collect and respond to reviews: Reviews boost credibility and rankings. Ask satisfied customers to share their experiences and always respond courteously.
What Comes Next for Your Small Business SEO?
Once your Google Business Profile is live, connect it to your website. Then you’ll want to check your website for best practices to make sure your business website SEO is search-engine friendly. If you don’t have a website yet, click here to learn more about how we can help build your website fast for a fair price.
The last step is to focus on ongoing SEO: updating your site content, adding local keywords, and building backlinks.
The Small Business SEO Takeaway
If you’re wondering how to begin SEO for your small business, start by claiming your Google Business Profile. It’s the foundation of local SEO success, helps you appear in Google Maps and local searches, and builds trust with nearby customers — giving you the strongest possible start in your online journey.
Do you need help starting your SEO or Google Business Profile? Schedule a phone call and we’ll be happy to discuss your needs. Feel free to read more about us here.