If you’re just getting started and don’t yet have a website for your business, you’re in the right place. Once your Google Business Profile is claimed, the next step is to build an SEO friendly website, a home base for your online presence designed for Search Engine Optimization and conversion. Conversion means your website visitors will take the call to action(s) that you intend them to take.
An SEO-friendly website isn’t just about good looks or clever content. It’s built to help search engines understand what you offer and help customers take that call to action, whether that’s calling you, booking an appointment with you, buying something from your website, etc. Following is a list of steps to ensure your new website is SEO friendly and converts visitors to new business.
1. Choose the Right Platform
For small businesses, user-friendly builders like WordPress, Squarespace, or Wix make it easy to launch a site without coding. Here at In Touch Solutions, we use WordPress, with the lightweight, SEO-optimized theme Astra, that loads quickly and works well with SEO plugins like Yoast or SEOPress.
2. Secure a Domain and Reliable Hosting
Pick a domain name that’s memorable, and includes your business name (and sometimes your location). Example: Armstrong-Interiors.com or ElieElectricServices.com.
Choose a hosting provider known for speed and uptime. Site speed is a ranking factor and slow hosting can hurt your SEO before you even start. Hosting.com, WPEngine, and BlueHost are examples of hosting sites that work well with our WordPress platform.
3. Structure Your Website for SEO
Think of your site like a well-organized store. Each page should serve a clear purpose and be easy to navigate:
- Home Page: Business overview and call-to-action
- About Page: Who you are and why people can trust you
- Services or Products Pages: One per main offering, optimized with relevant keywords
- Contact Page: Phone, address, email, and a contact form
Keep menus simple and avoid clutter. Both visitors and Google prefer clean navigation.
4. Add Local SEO Elements
If you have a storefront or physical office that clients visit, include your business name, address, and phone number (NAP) on every page, ideally in the footer. Embed a Google Map and link to your verified Google Business Profile. This connects your new site directly to your local search presence.
5. Create Engaging, Keyword-Focused Content
Write content for real people, not algorithms. Naturally include search phrases your audience uses. For example:
“Our family-owned bakery in Port Charlotte specializes in fresh bread, cakes, and pastries baked daily.”
Use clear headlines (H1s and H2s), short paragraphs, and include images with descriptive file names and alt text.
6. Include Calls-to-Action on Every Page
An SEO-friendly website isn’t just about attracting visitors, it’s about converting them. Add buttons like “Call Now,” “Get a Quote,” or “Book Online” prominently throughout your site. Make it easy for people to take action while they’re interested.
The “Build an SEO Friendly Website” Takeaway
Building your website with SEO in mind from the start saves you time, money, and frustration later. A fast, well-structured, keyword-optimized site gives Google clear signals and gives visitors a clear path to contact you. Once your website is live, link it to your Google Business Profile and follow the steps in ‘How to Make Your Small Business Website SEO-Friendly’ to keep improving your visibility and conversions.
Do you need a website but don’t want to build it yourself? We can help. Check out our Peek at the Price page to see our pricing and get started today.