Now that you’ve taken the first step in your small business SEO and your Google Business Profile is claimed and optimized, it’s time to make sure your website supports it. If your business website SEO isn’t search-engine friendly, Google won’t show it to customers who are searching for your products or services. (If your business doesn’t have a website yet, click here to begin.)
Steps to Make Your Business Website SEO Attractive to Google
Follow these steps to help your website be seen by more people. If you need professional help, we are here to assist. You can schedule a free 15-minute phone call here to discuss your needs.
SEO Checklist for Local Small Business Websites:
Improve Page Speed
Use Google PageSpeed Insights to check how fast your pages load. If your website is loading slowly, take these steps:
- compress large images
- delete unused plugins
- check with your hosting company to see whether they can help increase site speed.
Make Sure Your Website Is Mobile-Friendly
Most local searches happen on smartphones. Your site should be “responsive” – that is, it should look great and function smoothly on all up-to-date devices and screen sizes. Check your website on your and others’ phones and tablets to make sure it looks good. If not, then your next step is to make your website responsive.
Use Keywords Naturally. Identify phrases your customers search for (like “affordable lawn care in Venice FL”) and use them in your page titles, headers, and content — but write for humans first. Make sure human readers can understand what you’re saying naturally. Search engines will follow.
Optimize Meta Titles and Descriptions
These are what people see in Google’s search results. Keep them clear, descriptive, and include your main keyword and location. If your site is built on WordPress, install an SEO plugin that will help you do this correctly.
Add Internal Links
Do you see where I linked to other blog posts and pages on this website? It’s important to link between your service pages, blog posts, and contact page to help Google understand your website’s structure.
Include Local SEO Elements
Display your business Name, Address, and Phone number (NAP) in the footer or contact page, and link to your Google Business Profile. Consistency across platforms improves local search rankings.
Create Fresh, Valuable Content
Add blog posts, FAQs, and/or guides that answer common customer questions. Google rewards sites that are active and informative.
Why Website Optimization Matters for Your Business Website SEO
Your website is where Google and potential customers decide whether to trust your business. Even if your site looks great to you, it needs to communicate clearly with search engines. That requires a combination of technical, content, and design improvements known as on-page SEO.
When done right, an SEO-friendly website helps your business:
• Rank higher on Google
• Attract the right customers
• Keep visitors on your site longer
• Convert more clicks into calls, visits, and sales
The Business Website SEO Takeaway
Your website doesn’t need a full redesign to rank better. It does need focused, strategic updates. By improving speed, mobile usability, and on-page SEO, you’ll transform your existing site into a lead-generating, search-friendly asset that supports all your marketing efforts.
Do you need help starting your SEO or Google Business Profile? Schedule a phone call and we’ll be happy to discuss your needs. Feel free to read more about us here.